Truth and Movies

The devil’s in the retail in the trailer for Michael Winterbottom’s Greed

Steve Coogan headlines this satire about a ruthless fast-fashion mogul.

Words

Charles Bramesco

@intothecrevasse

Stroll up any UK high street and you’ll see a handful of recurring brand names: Zara, H&M, Uniqlo, etc. Greed, the new satire from Michael Winterbottom, puts fast-fashion houses like this in its critical crosshairs, with a truly ghastly man as the living embodiment of their many sins.

That man would be Sir Richard McCreadie (Steve Coogan), known as “Greedy McCreadie” to the many business associates, government officials, and ordinary citizens who hate his guts. One of the richest men in the world (and not always by the most above-board means), he represents all the unearned decadence that’s made villains out of the one-percenters.

The film plays out over the days leading up to his 60th birthday party on the Greek island of Mykonos, an over-the-top bash modelled after his favorite movie Gladiator. The combination of raw hubris, unrealistic expectations, and an exasperated workforce made up in part of underpaid immigrant refugees all conspire to turn the event into a fiasco, however.

Also in the mix is reporter Nick (David Mitchell), on the scene to gather facts for McCreadie’s puff-piece biography. He ends up digging deeper and deeper into the unethical business practices at play, and provides Winterbottom with a mouthpiece for his most aggressive jabs.

Equal parts comedy of errors and Big Short-style dissection of capitalistic overgrowth, it’s a wickedly pleasurable time for we shoulder-chipped members of the proletariat. Not to mention the horrific sideshow that is Coogan’s heinous capped dentures, as artificial and blindingly white as a fluorescent lightbulb.

Greed comes to cinemas in the UK and US on 21 February, 2020.

Published 5 Dec 2019

Tags: Asa Butterfield Isla Fisher Michael Winterbottom Steve Coogan

Suggested For You

In defence of Rollerball – the capitalist satire come good

By Nathan Smith

John McTiernan’s maligned 2002 remake is one of the sharper anti-capitalist films of modern times.

In praise of American Psycho – The capitalist satire come full circle

By Tom Williams

Bret Easton Ellis and Mary Harron’s caustic vision of ’80s consumerism is sadly back en vogue.

The seminal fashion industry satire that paved the way for Zoolander

By Justine Smith

Ben Stiller’s comic creation channels the absurd charm of ’60s cult classic Who Are You, Polly Maggoo?

Little White Lies Logo

About Little White Lies

Little White Lies was established in 2005 as a bi-monthly print magazine committed to championing great movies and the talented people who make them. Combining cutting-edge design, illustration and journalism, we’ve been described as being “at the vanguard of the independent publishing movement.” Our reviews feature a unique tripartite ranking system that captures the different aspects of the movie-going experience. We believe in Truth & Movies.

Editorial

Design