My Picture Palace creative brief – the results | Little White Lies

Creative Brief

My Pic­ture Palace cre­ative brief – the results

15 May 2020

Words by David Jenkins

Astronaut in yellow spacesuit, standing in a tunnel of digital codes and symbols.
Astronaut in yellow spacesuit, standing in a tunnel of digital codes and symbols.
You built home cin­e­mas and sent us video clips of them. We watched them and wept with joy.

We were bowled over and deeply moved by the entries we received for our My Pic­ture Palace cre­ative brief. To get you up to speed, we set you the task of emu­lat­ing the ele­ments of the cin­emago­ing expe­ri­ence you love the most, but in the com­fort of your own home. We then asked you to send us some pic­tures of video detail­ing your efforts, and the results were staggering.

Just below we have made a lit­tle video com­pi­la­tion of the entries we received, and have includ­ed on there the main prizewin­ner – and let me tell you, it was an extreme­ly tough deci­sion. One of the things that shines through these entries is that every­one has their own per­son­al plea­sure points when it comes to the joys of movie going.

Some embrace the flick­er­ing lights in the dark­ness, some cher­ish the com­mu­nal aspect and the notion of being thrown togeth­er with ran­dom strangers in the search of a col­lec­tive high (hard to recre­ate this one now!), while oth­ers like the food and the lux­u­ry of a cin­e­ma trip, and oth­ers still are supreme­ly focused on the imag­i­na­tion and glo­ry of the images themselves.

Image shows a scene from the TV series "Little White Lies" projected onto a screen. The image depicts a woman with curly hair wearing a floral robe. Text on the screen reads "That you are my aunt". In the foreground, there is a display with the text "Gnome Cinema" and various decorative items, including fairy lights and autumn leaves.

I loved Jazz Denney’s Gnome Cin­e­ma under the stars, which brought togeth­er a bed sheet, a pro­jec­tor, a piece of wood, some paints and a gar­den gnome to beau­ti­ful effect. Lola Stamm­berg­er built her Lola Cin­e­mas a pas­toral zen retreat and explained her all-encom­pass­ing pro­gram­ming vision, while Dominic Gra­ham and his team decid­ed to throw every­thing in the pot and just remake Stan­ley Kubrick’s 2001: A Space Odyssey – with daz­zling results.

Romy Harink’s cin­e­ma is made from recy­cled and reclaimed objects, and all the signs, sights and details are present and cor­rect. Lucy’s cin­e­ma offers a gen­der-based twist on the Every­man chain, and Angeli­na Mar­i­lyn, a film pro­duc­er, has trans­formed her liv­ing space into a neon dream as a way to pass the time on lockdown.

Laptop displaying a webpage, popcorn box and popcorn packets on a wooden surface.

Cath Shayler and gang haven’t so much recre­at­ed a cin­e­ma, as they have the entire process of going to the cin­e­ma: their Viva Las Cine is focused on the inde­ci­sive movie goer, and they explain how their Pic­ture Palace places the movie, seat and screen selec­tion on var­i­ous games of pure chance.

The movie haven cre­at­ed by Matt Blount is some­thing that most cinephiles like­ly dream of – a cave of cin­e­ma built out of Blu-rays, books, posters and mag­a­zines. And final­ly, Rebec­ca Del­fu­to has addressed the idea of not being able to assem­ble in groups by attach­ing a (pos­si­ble very dan­ger­ous) cin­e­ma screen (tablet) to the front of her bike and cre­at­ing a trav­el­ling cinema.

Our high­est com­men­da­tion and top prize goes to Tom Ender­by and Anna Garvey’s video enti­tled A Trip to the Pic­ture Palace, in which a lit­tle dog (Nora) takes heed of Lit­tle White Lies’ rec­om­mend­ed review of Alex Ross Perry’s Her Smell, and heads of on a grand day out to her local Every­dog cin­e­ma to see it.

We felt that this video not only offered an inge­nious riff on the pos­si­bil­i­ties of recre­at­ing a cin­e­ma in the con­fines of your own home, but also the uni­ver­sal joys of mak­ing a movie pil­grim­age and every deci­sion and vari­able that it entails.

Thanks every­one for your entries, and thanks again to our part­ners at Mod­ern Films and Joe and Seph’s.

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