Creative Brief

Could you design an El Camino bumper sticker?

Two men sitting in the back of a pickup truck in a desert setting.
Two men sitting in the back of a pickup truck in a desert setting.
To celebrate the film’s home ents release, we’re setting a Breaking Bad-inspired creative brief.

One of TV’s best-loved characters made his long-awaited big-screen debut last year, as fans were reunited with Jesse Pinkman (Aaron Paul) in a white-knuckle thriller that brought a fitting end to the Breaking Bad saga.

To celebrate the home entertainment release of El Camino: A Breaking Bad Movie, which is available now to own on Blu-ray, we’re setting a new creative brief inspired by the film and its parent series.

The Chevy El Camino is one of the iconic American motor cars. Per the film’s title, it plays a pivotal role in the plot, providing Pinkman with a means of escape from the compound where he was left stranded in the Breaking Bad season finale.

For this brief we’d like you to design a bumper sticker featuring a slogan and iconography inspired by the extended Breaking Bad universe. Your design can be any shape or size, but must be totally original and should contain at least one illustrated element.

A man with long hair wearing a black jacket, standing next to a car in a dark setting.

The overall winner, as judged by our in-house design team, will receive a 46” LED TV, a Blu-ray player and a Blu-ray copy of El Camino all in time for Christmas, so you can catch a ride with Pinkman and co from the comfort of your own home, in high-definition. Two runners up will also receive a copy of the film on Blu-ray.

All entries must be sent to competitions@tcolondon.com under the subject line ‘El Camino creative brief’ by midday GMT on Monday 14 December.

You can also send us your entry via Twitter or Instagram by tagging @LWLies, but be sure to email us a hi-res version of your entry as well. Please remember to include your full name so we know who to credit. Good luck!

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