Could you design an El Camino bumper sticker? | Little White Lies

Creative Brief

Could you design an El Camino bumper sticker?

27 Nov 2020

Two men sitting in the back of a pickup truck in a desert setting.
Two men sitting in the back of a pickup truck in a desert setting.
To cel­e­brate the film’s home ents release, we’re set­ting a Break­ing Bad-inspired cre­ative brief.

One of TV’s best-loved char­ac­ters made his long-await­ed big-screen debut last year, as fans were reunit­ed with Jesse Pinkman (Aaron Paul) in a white-knuck­le thriller that brought a fit­ting end to the Break­ing Bad saga.

To cel­e­brate the home enter­tain­ment release of El Camino: A Break­ing Bad Movie, which is avail­able now to own on Blu-ray, we’re set­ting a new cre­ative brief inspired by the film and its par­ent series.

The Chevy El Camino is one of the icon­ic Amer­i­can motor cars. Per the film’s title, it plays a piv­otal role in the plot, pro­vid­ing Pinkman with a means of escape from the com­pound where he was left strand­ed in the Break­ing Bad sea­son finale.

For this brief we’d like you to design a bumper stick­er fea­tur­ing a slo­gan and iconog­ra­phy inspired by the extend­ed Break­ing Bad uni­verse. Your design can be any shape or size, but must be total­ly orig­i­nal and should con­tain at least one illus­trat­ed element.

A man with long hair wearing a black jacket, standing next to a car in a dark setting.

The over­all win­ner, as judged by our in-house design team, will receive a 46LED TV, a Blu-ray play­er and a Blu-ray copy of El Camino all in time for Christ­mas, so you can catch a ride with Pinkman and co from the com­fort of your own home, in high-def­i­n­i­tion. Two run­ners up will also receive a copy of the film on Blu-ray.

All entries must be sent to competitions@​tcolondon.​com under the sub­ject line El Camino cre­ative brief’ by mid­day GMT on Mon­day 14 Decem­ber.

You can also send us your entry via Twit­ter or Insta­gram by tag­ging @LWLies, but be sure to email us a hi-res ver­sion of your entry as well. Please remem­ber to include your full name so we know who to cred­it. Good luck!

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