Shin Ultraman is the culmination of a career… | Little White Lies

In Praise Of

Shin Ultra­man is the cul­mi­na­tion of a career indebt­ed to a pop cul­ture icon

13 May 2022

Words by Alicia Haddick

Robotic figure with glowing eyes, wearing a red scarf, in a wooded environment.
Robotic figure with glowing eyes, wearing a red scarf, in a wooded environment.
As the cult Japan­ese hero receives a new live-action out­ing, we explore Ultraman’s influ­ence on Hidea­ki Anno.

Today’s high­ly-antic­i­pat­ed release of Shin Ultra­man in Japan­ese cin­e­mas has been dis­cussed by inter­na­tion­al audi­ences with a mix of antic­i­pa­tion and con­fu­sion. While the involve­ment of Hidea­ki Anno as scriptwriter has left many intrigued, audi­ences out­side of Japan are far less famil­iar with Ultra­man than they were with Godzil­la when the famed ani­mé direc­tor took his hand to co-direct­ing a reboot of that crea­ture in 2016. This Japan­ese pop cul­ture icon may be visu­al­ly rec­og­niz­able to many around the world, but they remain rel­a­tive­ly unknown out­side of Japan and a few select Asian coun­tries beyond a small group of loy­al fans.

Anno’s chance to take the reins on the fran­chise is the cul­mi­na­tion of a career inspired and indebt­ed to a tokusat­su titan whose his­to­ry is often over­looked, one which could sim­i­lar­ly trans­form the character’s for­tunes out­side of its home country.

Under­stand­ing the ori­gins of Ultra­man starts with Ishi­ro Honda’s orig­i­nal 1954 Godzil­la. Inspired by Hol­ly­wood movies like 1937’s King Kong and The Beast From 20,000 Fath­oms that each enjoyed major finan­cial suc­cess in Japan, Godzil­la pio­neered many spe­cial effects film­mak­ing tech­niques that remain the stan­dard near­ly 70 years lat­er. While its suc­cess spawned a host of imi­ta­tors from all major Japan­ese stu­dios in the years that fol­lowed, the high costs asso­ci­at­ed with this style of tokusat­su film­mak­ing lim­it­ed their exis­tence to the sil­ver screen, bar a few small-scale excep­tions notable lack­ing the titan­ic kai­ju bat­tles of their big-screen counterparts.

That all changed in 1968 with Ultra Q. Eiji Tsub­u­raya, co-cre­ator of Godzil­la and respon­si­ble for much of the spe­cial effects in ear­ly Showa-hero films fea­tur­ing the crea­ture, had left TOHO in order to found his own com­pa­ny, Tsub­u­raya Pro­duc­tions. While they con­tin­ued to work with TOHO, their aim was to pro­duce spe­cial effects projects for TV that could be prof­itable with­out sac­ri­fic­ing qual­i­ty, a goal achieved with this series.

This orig­i­nal series can be defined as a mon­ster-of-the-week kai­ju series more in line with some­thing like Godzil­la. Many of the ideas that define the Ultra­man fran­chise and Shin Ultra­man can be traced back to its sequel, named after and intro­duc­ing the tit­u­lar char­ac­ter. This series fea­tures a small crew known as the Sci­ence Patrol that help pro­tect the Earth from alien forces. Shin Hay­a­ta from the Patrol bonds with the alien Ultra­man fol­low­ing a crash that gives him the abil­i­ty to trans­form into Ultra­man for 3 min­utes at a time, a pow­er he uses to save the day when­ev­er hope seems lost. This lim­it­ed-time trans­for­ma­tion into the icon­ic grey-and-sil­ver Ultra­man is a defin­ing char­ac­ter­is­tic of each entry in the fran­chise there­after. In Shin Ultra­man, it is Shin­ji Kam­i­na­ga, a man work­ing for the Japan­ese government’s Dis­as­ter Pre­ven­tion Agency, that pos­sess­es this power.

Ultra Q and Ultra­man offered some­thing unlike any­thing else on 1960s Japan­ese TV by bring­ing the kai­ju mon­sters kids had come to love into the home for the first time, and its suc­cess was imme­di­ate. The series was a mas­sive rat­ings hit, with some episodes reach­ing as many as 39% of house­holds across Japan when it first aired, fuel­ing the mas­sive mer­chan­dis­ing and toy sales that fol­lowed. Its sequel series leaned fur­ther into its icon­ic hero by expand­ing focus on Hay­a­ta and his team, improv­ing on the already-impres­sive TV rat­ings of the first series by inflat­ing its scope beyond the original’s mon­ster-of-the-week episod­ic storytelling.

And yet, out­side of Japan and select coun­tries such as Tai­wan and Malaysia, the series has failed to cap­ture the imag­i­na­tion of chil­dren in quite the same way. Ultra Q did air on TV in the US in 1967 in dubbed form, but sequels and mer­chan­dis­ing failed to mate­ri­al­ize due to the strict rules sur­round­ing children’s TV at the time. It took until 2013 for this orig­i­nal series to reach US shores on DVD, with no oth­er Eng­lish-speak­ing coun­tries receiv­ing sim­i­lar releases.

While its West­ern audi­ence remains lim­it­ed to a small group of diehard fans as a result, for those that grew up on Ultra­man and par­tic­u­lar­ly the 60s hys­te­ria for the fran­chise such as Hidea­ki Anno, it was an inspiration.

Colossal statue of a red and silver superhero figure overlooking a wooded coastline.

Indeed, Anno has made no secret of his love of tokusat­su in the past. When he and a few close friends formed the cre­ative col­lec­tive known as DAICON Films in uni­ver­si­ty, they weren’t shy in fla­grant­ly bor­row­ing icons from fran­chis­es like Godzil­la, Ultra­man and Star Wars with­out per­mis­sion to pro­duce an ani­mé short for an upcom­ing sci-fi con­ven­tion titled DAICON III. The suc­cess of the short set the group on the road to even­tu­al­ly found­ing Stu­dio GAINAX, but not before the group could pro­duce their own live-action fan film titled Return of Ultra­man.

The suc­cess of the philo­soph­i­cal, meta­tex­tu­al Neon Gen­e­sis Evan­ge­lion at the stu­dio in the late 1990s allowed Anno the oppor­tu­ni­ty to turn his unof­fi­cial involve­ment in these tokusat­su favorites into some­thing more offi­cial. First he curat­ed muse­um exhibits col­lect­ing props from these icon­ic series, then came the oppor­tu­ni­ty to co-direct Shin Godzil­la with fel­low DAICON alum­ni Shin­ji Higuchi. Now he has the oppor­tu­ni­ty to make a sim­i­lar mark on a fran­chise he loved as a child with Shin Ultra­man, and he’ll com­plete a tri­fec­ta of dream projects when he steps back into the director’s chair next year for Shin Kamen Rid­er.

Yet it leaves a ques­tion over the film’s poten­tial to make an impact inter­na­tion­al­ly. While it is true that Ultraman’s icon­ic design and ubiq­ui­ty make him one of the most rec­og­niz­able pop cul­ture char­ac­ters to come out of Japan, the lack of acces­si­bil­i­ty for the fran­chise in many coun­tries means that audi­ences inter­na­tion­al­ly lack the emo­tion­al con­nec­tion to a fran­chise that makes the film such a hot­ly-antic­i­pat­ed release. Per­haps it’s no sur­prise that, in spite of the buzz sur­round­ing trail­ers for the film in part thanks to the tal­ent involved, no glob­al release has been announced or even whis­pered about for the film at this time.

Shin Godzil­la pro­vid­ed a frame­work through which beloved icons could be rein­ter­pret­ed in the mod­ern-day, respect­ing the character’s roots while offer­ing some­thing entire­ly new. Shin Ultra­man looks to be tak­ing a sim­i­lar approach by embrac­ing the more humor­ous and sil­ly ele­ments of the orig­i­nal series while remain­ing a mod­ern, bom­bas­tic reboot of a char­ac­ter that has endured for decades. Maybe, rather than the character’s unfa­mil­iar­i­ty being a stick­ing point for a poten­tial future inter­na­tion­al release, it’s an opportunity.

After all, the lim­it­ed-run the­atri­cal release of Shin Godzil­la out­side of Japan in 2016 saw impres­sive audi­ence num­bers of peo­ple who attend­ed screen­ings on name recog­ni­tion alone, some­thing Ultra­man enjoys in spite of a lack of famil­iar­i­ty with the intri­ca­cies of its tit­u­lar char­ac­ter. The mar­ket for such the­atri­cal releas­es has also evolved and grown in spite of COVID since this time as well.

There exists a sig­nif­i­cant over­lap between West­ern tokusat­su and ani­mé fans, a mar­ket that has explod­ed in recent years from lim­it­ed one-night-only affairs to bonafide box office hits like Demon Slay­er. With a grow­ing audi­ence also seek­ing out sub­ti­tled the­atri­cal releas­es for a new per­spec­tive on cin­e­ma and notice­able online buzz for this movie, what’s stop­ping Shin Ultra­man from mak­ing a mark where many pre­vi­ous fran­chise entries have struggled?

With an ongo­ing Net­flix ani­mat­ed series, increased acces­si­bil­i­ty to clas­sic entries, and now an inter­na­tion­al­ly-renowned cre­ator in Hidea­ki Anno putting his own spin on the series, this could be an oppor­tu­ni­ty for the char­ac­ter to step into the inter­na­tion­al spot­light. Anno, in an attempt to pay trib­ute to his child­hood icon, could be the cat­a­lyst for a new, glob­al era for his beloved hero. Wouldn’t that be a sto­ry to tell?

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