Watch: The Movie GIFs That Keep On Giving | Little White Lies

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Watch: The Movie GIFs That Keep On Giving

Published 06 Apr 2020

Words by Leigh Singer

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In a new video essay, Leigh Singer explores a curious modern phenomenon…

Movie reaction GIFs have become a staple of online culture: visual, versatile and often viral. But what happens when they take on a life beyond their original context – and does it really matter?

In his latest video essay, Leigh Singer unpacks this curious modern phenomenon, not only showing how GIFs – that’s Graphics Interchange Format – are created and disseminated across social media but also revealing the origins of a few ubiquitous examples of the form.

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