During these difficult times, we are all having to make changes to our daily routines. You only really start to comprehend what true freedom is when those freedoms are taken away from you – in this case, for a very just and vital cause. But, as humans, we have an ability to adapt to whatever life throws at us, and it’s in that spirit that we offer up this brief to you, launched in partnership with our friends at Modern Films
One literal and tragic upshot of the current lockdown situation is that we can no longer enjoy a carefree trip to the cinema. Our TVs, laptops, tablets and any piece of home electronics with a screen attached have taken up that mantle – temporarily, we hope.
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How can we bring some of the magic of the physical cinema experience to our own home?
Looking beyond the 65” OLED 4K Ultra HD screens and top-spec surround sound systems, what are the little creative touches that we can add to make our homes feel more like the cinema?
We’re challenging our readers to construct their own Picture Palace at home, and send us a photograph or video of the results.
Some thought starters…
– We want you to be creative in how you render your Picture Palace; try and use existing materials in innovative ways.
– What are the small details you love about going to the cinema, and can you recreate them in a simple way?
– Create an identity for your cinema: give it a name; make your own ticket stubs; design your own movie schedule; make a movie watching menu.
– Think beyond the conventional. If you don’t want emulate the classic look and feel of your local multiplex, then invent some new and exciting ideas for the collective movie-watching experiences of the future.
– Your cinema doesn’t have to be to scale; we will also accept a model or a diorama.
The overall winner, as judged by our in-house team, will receive a two-year subscription to Little White Lies magazine, a selection of LWLies branded books and games, plus 10 films to stream on Modern Films, 10 films on DVD, a film poster of the winner’s choice, and a selection of merchandise. And to sweeten the deal even further, our friends Joe & Seph’s are throwing in a bundle of delicious gourmet popcorn.
All entries must be sent to competitions@tcolondon.com under the subject line ‘My Picture Palace’ by midday GMT on 30 April. You can also tag us on Instagram or Twitter using @LWLies, or with the hashtag #mypicturepalace
Videos should be no longer than 45 seconds and under 100MB, and photos no more than 2MB. Please include a visible copy of Little White Lies magazine or, if you don’t own one, just the words ‘Little White Lies’ written on something within your Picture Palace.
Entries will be judged on innovation, originality and artistic vision. We will also be looking for the entries that best capture the essence of the cinema-going experience. And there’s always added points for a bit of humour.
Finally, be safe! If you decide to break out the power tools, make sure you take all the necessary precautions.
A word on our partners…
Modern Films are a distribution company that live up to their name: they champion a diverse array of mainly female directorial voices, and have over the last few years amassed an enviable catalogue of titles such as Cannes prize-winner Happy as Lazzaro by Alice Rohrwacher, Crystal Moselle’s delightful teen movie Skate Kitchen and, most recently, Haifaa al Mansour’s very funny political comedy The Perfect Candidate. You can watch all these and more at modernfilms.com
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