Could you design a postcard inspired by Hilma af… | Little White Lies

Creative Brief

Could you design a post­card inspired by Hilma af Klint?

25 Sep 2020

Concentric circles in black and white; colourful abstract shapes and circles on a cream background; black circle with half-moon shapes in red and blue; red and blue geometric forms; wreath-like shape in warm tones.
Concentric circles in black and white; colourful abstract shapes and circles on a cream background; black circle with half-moon shapes in red and blue; red and blue geometric forms; wreath-like shape in warm tones.
Our lat­est cre­ative brief draws from the seduc­tive abstract style of the pio­neer­ing artist, as cap­tured in Beyond the Visible.

Art his­to­ry has to be rewrit­ten.” This is the quote that piqued direc­tor Hali­na Dyrschka’s desire to cre­ate her debut fea­ture film, Beyond the Vis­i­ble: Hilma af Klint. Its sub­ject is the pio­neer­ing abstract female artist, Hilma af Klint, whose name does not appear promi­nent­ly in art his­to­ry books, or on the walls of the world’s biggest gallery spaces.

And yet, before Mon­dri­an and Kandin­sky, there was af Klint, who was mod­est­ly cre­at­ing her vision­ary wares from a small Swedish island vil­lage, cre­at­ing some of the ear­li­est exam­ples of what is now termed the abstract expres­sion­ist style. Due to her hum­ble nature, and the fact that the art world was and still is dom­i­nat­ed by men, her oeu­vre and unique style was seem­ing­ly for­got­ten from art his­to­ry for over ten decades.

Now it’s your turn to re-write art his­to­ry – we’re hand­ing over the paint­brush and palette to you.

In light of the film’s UK and Ire­land release with Mod­ern Films on 9 Octo­ber, Lit­tle White Lies and Mod­ern Films are ask­ing you to cre­ate your own Beyond the Vis­i­ble postcard.

In your own inter­pre­ta­tion of af Klint’s abstract style, design a post­card depict­ing a por­trait of Hilma af Klint. Your entry can be land­scape or por­trait, but must be sub­mit­ted at stan­dard post­card size (A6).

Here’s a handy toolk­it to help you get start­ed, plus a few more ref­er­ence images of Klint’s work.

Black and white portrait of serious-looking woman at desk, surrounded by framed artwork and furnishings.

One win­ner will receive a copy of the first three vol­umes of Hilma af Klint’s cat­a­logue raisonne, which are print­ed in an exclu­sive edi­tion designed by Patric Leo, a selec­tion of offi­cial mer­chan­dise, a set of Mod­ern Films DVDs focus­ing on great artists, includ­ing Man­i­festo, Boom for Real, Ryuichi Sakamo­to: Coda, Shoot­ing the Mafia, Be Nat­ur­al: The Untold Sto­ry of Alice Guy-Blaché, Show Me the Pic­tures: The Sto­ry of Jim Mar­shall and Beyond The Vis­i­ble: Hilma af Klint.

The win­ning art­work will also be print­ed on post­cards includ­ed in the DVD pack­age, and we’ll throw in a copy of Lit­tle White Lies mag­a­zine and our new book, Paul Thomas Ander­son: Mas­ter­works for good measure.

All entries must be sent to competitions@​tcolondon.​com under the sub­ject line Beyond the Vis­i­ble cre­ative brief’ by mid­day GMT on Wednes­day 7 Octo­ber.

You can also send us your entry via Twit­ter or Insta­gram by tag­ging @LWLies, but be sure to email us a hi-res ver­sion of your entry as well. Please remem­ber to include your full name so we know who to cred­it. Good luck!

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