New survey suggests UK cinemas won’t reopen until… | Little White Lies

Incoming

New sur­vey sug­gests UK cin­e­mas won’t reopen until September

22 May 2020

Words by Charles Bramesco

Large modern glass and steel building with illuminated Home logo.
Large modern glass and steel building with illuminated Home logo.
And that’s the ear­li­est pro­ject­ed date, accord­ing to a report from the Inde­pen­dent Cin­e­ma Office.

Everyone’s just about passed the two-month mark of the extreme new sta­tus quo under our pan­dem­ic-strick­en real­i­ty, and peo­ple want some­thing to look for­ward to. For cinephiles, the promise of wide­spread the­atri­cal re-open­ings shines as the bright­est light on the hori­zon, but that day may not be com­ing into clos­er view any time soon.

Today brings a new report from the Inde­pen­dent Cin­e­ma Office, which does not con­fer the most encour­ag­ing impres­sion of the time­line for get­ting bod­ies back in brick-and-mor­tar movie hous­es. The ICO polled 497 cin­e­ma oper­a­tors in var­i­ous posi­tions through­out the UK, and the respons­es place the hope­ful return far past the government’s pro­ject­ed date of July. (Christo­pher Nolan shouldn’t be count­ing any chickens.)

Circular graphic showing "20% Increased Costs" with surrounding beige ring. Text states majority of respondents thought increased cost of Health & Safety measures would be 20%.

A major­i­ty of par­tic­i­pants pre­dict that they would not be able to secure­ly open their doors again until Sep­tem­ber at the ear­li­est, and even beyond that, a size­able 41 per cent state that they will not be able to resume oper­a­tions in any capac­i­ty what­so­ev­er until social dis­tanc­ing poli­cies have been retired.

The 59 per cent that would con­sid­er get­ting back to work would almost uni­lat­er­al­ly install hand-sani­tis­ing sta­tions while requir­ing masks and gloves for staff. (Mea­sures like tem­per­a­ture screen­ing and divider screens between seats in audi­to­ri­ums would be far rarer.)

Pie chart showing 50% loss in capacity for cinemas reopening, with majority predicting 50% loss in seating capacity, screenings, concession sales and advertising revenue.

The report fore­tells finan­cial strain on both ends for the­atres, between the mon­ey required to imple­ment these new pro­to­cols (an esti­mat­ed 20 per cent increase in costs) and the mon­ey they’re los­ing with dimin­ished atten­dance (an esti­mat­ed 50 per cent decrease in gross rev­enue). Most dispir­it­ing of all, a major­i­ty of respon­dents gave them­selves three months of of sur­vival under social dis­tanc­ing rules before they’d have to shut down again.

3 months maximum survival - Most venues feel they would only survive a maximum of 3 months with social distancing measures in place.

A lit­tle hope would be nice right now, but as dif­fi­cult as this sober­ing truth may be to accept, begin­ning the process of com­ing to terms with that now may ulti­mate­ly soft­en the blow. It’s going to be a long time until we can nes­tle our buns into the wel­com­ing cush­ion of a the­atre seat, and even longer until we can do so while breath­ing eas­i­ly. Stay safe and stay well.

Read the full ICO report here.

You might like

Accessibility Settings

Text

Applies the Open Dyslexic font, designed to improve readability for individuals with dyslexia.

Applies a more readable font throughout the website, improving readability.

Underlines links throughout the website, making them easier to distinguish.

Adjusts the font size for improved readability.

Visuals

Reduces animations and disables autoplaying videos across the website, reducing distractions and improving focus.

Reduces the colour saturation throughout the website to create a more soothing visual experience.

Increases the contrast of elements on the website, making text and interface elements easier to distinguish.