Contributor David Lyons

Hulking, armoured creature with rough, mottled skin and glowing red eyes emerging from the shadows.

How leak culture gave rise to spoiler-heavy trailers

by David Lyons

The Hollywood hype machine is bigger than ever, but why are studios so keen to give away key plot details?
Two individuals in formal wear; woman wearing a glittering gold dress, man in a black tuxedo, close together in an intimate pose.
Women In Film

Why is Hollywood keeping its female protagonists a secret?

by David Lyons

The marketing campaigns for both Batman V Superman and Zootropolis obscured their female characters.

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