Movie reaction GIFs have become a staple of online culture: visual, versatile and often viral. But what happens when they take on a life beyond their original context – and does it really matter?
In his latest video essay, Leigh Singer unpacks this curious modern phenomenon, not only showing how GIFs – that’s Graphics Interchange Format – are created and disseminated across social media but also revealing the origins of a few ubiquitous examples of the form.
Published 6 Apr 2020
By Leigh Singer
A side-by-side look at two very different takes on a classic Hollywood cautionary tale.
By Will Webb
How South Korean cinema’s domestic boom in the late 1990s took over the world.