Watch a highly NSFW video and help save a cinema

The Curzon Soho staff have taken to hardcore swearing as a way to fight off land developers threatening the cinema.

Little White Lies

You couldn’t make it up… One of London’s most beloved cinemas and a landmark of alternative film culture in the capital for nearly half a century is being threatened with closure by a cadre of vile land developers who sleep on giant mounds of blood-stained dollar bills and quite possibly feast only on live kittens. The Curzon Soho on Shaftsbury Avenue is that cinema, and it’s a venue that movie-lovers from London, the UK and likely the entire globe will possess a cherished memory of their bygone cinematic epiphanies.

Like life intersecting with art, the Curzon team have decided to fight fire with fire. Or, to fight bulldozers and wrecking balls with invective that would make a sailor blush. Below is a campaign video they’ve produced, starring various members of the Soho’s staff, f’ing and jeffing for all they’re worth, spitting blue language as a way to stave off this awful, opportunistic land grab which is set to turn a beloved square mile into a commercialised concrete jungle. LWLies offer specific shout outs to Jake and Irene for their sterling acting efforts.

The video below is the product of their sweary efforts, and will play ahead of films at the cinema (an equally funny bleeped version has been produced for films that are rated 15 by the BBFC). Take a look, sign the petition, and maybe even film yourself saying a rum movie line by way of solidarity?

Help save London’s Curzon Soho cinema here.

Published 8 Jan 2016

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Little White Lies was established in 2005 as a bi-monthly print magazine committed to championing great movies and the talented people who make them. Combining cutting-edge design, illustration and journalism, LWLies has been described as being “at the vanguard of the independent publishing movement.” Our reviews feature a unique tripartite ranking system that captures the different aspects of the movie-going experience. We believe in Truth & Movies.

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